SEO, Search Engine
Optimization, is a technique which websites use to
get a higher rank in the search engine results. Whenever you type
anything into a search engine and press 'enter', you get a list of
search results containing the keywords you have in your query. The
site's results appear in order to their relevance with the first
being the most relevant and one that is likely to contain the
information you are searching. The procedure for optimizing a website
to rank high in search engines is known as SEO, the complex of
techniques, important for companies that get their clients online.
A significant portion of the people searching for those terms lands on
the top sites. This way, SEO serves as a lead generator. It
increases traffic and later conversions to your site.
On the other hand,
Digital marketing is a common tool referring to
all integrated online marketing services for getting customers,
increasing their numbers or even converting visitors to customers.
Multiple channels such as influencer marketing, content marketing, SEO,
online advertising, product journalism or social media
marketing are ways companies use digital marketing to boost their sales.
They all use the internet to help brands connect with customers
as well as helping marketing programs, and campaigns achieve their
goals. From this perspective, it is clear that SEO is a tool of
digital marketing.
The Customer Success Manager of
Semalt
Digital Services, Jason Adler explains the connection between SEO and digital marketing.
SEO and Digital
Marketing may share many similarities but they
do have some crucial differences. An SEO expert is experienced in making
some features such as design, content and meta URLs optimal
for search engine visibility for more traffic and finally more revenue.
On the other hand, a digital marketing manager works together
with an SEO specialist especially in an advertising campaign to make a
company visible on the internet for the target niche.
Digital marketers
depend on SEO as a tool which makes the
customers find a brand or service that is in a campaign. Digital
marketing uses other alternatives like billboards, messaging, mass
media or even referrals. SEO is strictly based on the internet and
specifically targets fetching clients from search engines following
queries with phrases from the website content. As SEO focuses on
increasing the number of people visiting a website, digital
marketing is usually concerned with growing the overall visibility of
the firm to their clients.
The relationship between
SEO and digital marketing is small
yet distinct. SEO is mainly involved in issues pertaining keyword
search, presentation and web development. SEO involves optimizing
the information and design of a website rank top in the search engines.
This process enables firms to get an online presence and
benefit from the organic (non-paid) traffic. It can make a website
defeat the competitors by gaining traffic directly from them.
Digital marketing is a collective term referring to all marketing
campaign efforts, whether online or offline, to promote a brand
for better lead development. Both SEO and digital marketing work hand
in hand and make many businesses thrive online. In other
perspectives, both SEO and digital marketing serve by increasing online
presence of a brand for consumers to find it.
